Didiesse Story
The quality of Didiesse products is the result of passion, competence and years of experience.
Didiesse Story
The beginnings: 2001 - 2008
2001
The Didiesse company was born
The company was founded in 2001 operating mainly in the vending sector and the OCS (Office Coffee Service) channel, which meets the needs of employees who want to enjoy a good espresso in in their working environment.
2006
The Frog was born
Always in step with the times, the company started producing espresso machine models according to the market trends. This strategy was brought to an end in 2006, when Didiesse decided to “overtake” the competition by introducing a model that would revolutionise its design concept. The company’s change of direction was marked by the launch of the Frog espresso machine, a new creation that represented a real turning point.
JANUARY 2007
Frog Electronic System
Our revolutionary Electronic System is born: available on all Didiesse machines, now you can keep track of all shots of espresso.
DECEMBER 2007
Aura Bar, Frog
The Electronic System is adapted and mounted on Aura Bar models as well.
MAY 2008
Aura Bar Twin Professional was born
Didiesse keeps expanding its product range: enter Aura Bar Twin intended for the HO.RE.CA. industry.
DECEMBER 2008
Frog Capsules
2008 brings lots of innovation: Frog Capsule is born, with its remaining-capsule system for coffee supply.
Didiesse Story
Here is the revolution: 2009 - 2012
SEPTEMBER 2009
I would do anything for you
The demand for our products increases more and more and didiesse is ready to satisfy its customers with a more and more reliable range of products
OCTOBER 2010
Frog Revolution: a revolution indeed!
Lots of new stuff here at Didiesse: our old Frog model gets completely twisted! Starting from the technical specs with newer mechanisms, to its appearance with a brand-new set of brilliant colours, and finally to its cost with a very low price that no competitor could keep up with!
SEPTEMBER 2011
Pagoda: espresso’s last emotion
Born to make your dreams into reality. Didiesse introduces the Pagoda espresso machine, compact and professional at the same time, ideal for home and office environments.
JANUARY 2012
Everything at your fingertips and under control
Pagoda and Frog get upgraded with new features, from a compartment for holding things to the Electronic System, which allows you to keep control over everything.
Didiesse Story
A new image: 2013 - Today
SEPTEMBER 2013
Our brand identity is changed, our passion for coffee is still there
Didiesse’s corporate identity is constantly evolving and our brand is marked by a modern design, in line with the growth of our Company.
DECEMBER 2013
New Year, new product: Avatar
2013 keeps witnessing new introductions here at didiesse: Avatar, was born, the new high-capacity vending machine for coffee pod and single-serving products. The credit management problem in small to medium places is finally solved.
YEAR 2014
New Professional Line
Didiesse makes its way into the HO.RE.CA. sector. with the new Professional line. The two Superprofessional (for capsules, ground coffee and pods), are semi-automatic professional machines with exceptional performances and minimal design.
YEAR 2015
The year of the HO.RE.CA.
Didiesse perfection more and more his war horses like the Frog, and more and more space to the machines intended for the HO.RE.CA. sector.
YEAR 2016
The “Isotta” invades the marke
Didiesse invades the capsule machine market with the Isotta model. The new machine designed for home use challenges its shelves to guarantee quality and high performance.
YEAR 2017
Frog Collection
Revolution in the Frog house. The new line perfected by innovative textures is launched: Frog Collection is the perfect combination of performance and design.
YEAR 2019
Compact Size, Great in Taste
Didiesse keeps expanding its product range: didì is born. This coffe machine is the smallest and most compact in its category and is characterised by a wide variety of colors available with glossy or matte finish.
FEBRUARY 2021
20 years and do not hear
A new brand identity, FSC-marked packaging, new hires and a change of location trace a new path for the Neapolitan company.
Didiesse, specialized in the production of espresso coffee machines 100% made in Italy, or rather made in Campania, dedicated to the consumption of pods, has decided to celebrate its 20 years starting with a nice restyling of its coordinated image and with the inauguration of a new 2,200 mq headquarters to maintain an even stronger link with the demands of today’s market. Many changes related to the growth of the company and the desire to offer increasingly high-performance items and services that are attentive to eco-sustainability.
MARCH 2021
Quality Award 2021
Frog and Didì coffee machines have successfully passed a consumer test, conducted on a panel of consumers. This result allowed Didiesse to win the “Quality Award“ 2021 prize for products belonging to the coffee machine sector.
DECEMBER 2021
Quality Award 2022
Yet another recognition for Didiesse, a Neapolitan company specializing in the production of espresso pod coffee machines, which has just won, also for the 2022 edition, the “Quality Award“: a prestigious award that sees real consumers as judges.
Once again, the now iconic Frog and Didì, flagships of the brand, are thus reconfirmed, machines of excellence, chosen by users, increasingly attentive not only to the aroma of coffee, but also to sustainability.
MAY 2022
Espresso has a new dimension
This year Didiesse is returned to Venditalia to present a preview of the brand new product that will be launched on the market.
This is Baby Frog, the smaller version of the historic pod coffee machine that has represented the company for over 20 years. With its “retro” charm but an even more captivating design, the Baby Frog suits all environments thanks to its small size, from the house to the office and even on holiday. It is practical, functional, reliable and above all easy to carry.
The Baby Frog also boasts the lowest energy consumption in its category, at just 450W. In addition, the stand-by function allows you to limit waste and unnecessary consumption. It is extremely versatile thanks to its practical 1.5 litre tank, which can also be used as a 0.5 litre bottle holder. The installation of a patented diffuser guarantees great extraction qualities that intensify the aroma and creaminess of the espresso right from the first brewing. Finally, the removable pod holder makes maintenance and cleaning of the machine even easier. Ten colour variations have been presented at Venditalia, in order to meet everyone’s needs.
AUGUST 2024
Are You an Angel or a Poor Devil?
The project “Are You an Angel or a Poor Devil?” is Didiesse’s new adventure, created to address the “Pods or Capsules?” question with humor and awareness. Featuring an Angel, symbolizing sustainable choices, and a Poor Devil, representing the temptations of capsules, the series humorously explores the environmental impact of everyday coffee consumption choices. Didiesse is committed to raising consumer awareness about the potential ecological impact of coffee machines, highlighting the sustainability of pods through both hilarious and thoughtful situations. The Frog and Baby Frog, iconic machines from Didiesse, are the true protagonists of this metaphorical struggle, demonstrating that with a simple gesture like having a coffee, one can make a difference for the environment.
OCTOBER 2025
The Collection Expands
In 2025, Didiesse is preparing to present new pod machines to the public during HOST Milano, solidifying its role as a leader in espresso coffee innovation. The new Baby Frog Coffee & Tea, MilkSide, and DarkSide machines mark the evolution of the collection. The Baby Frog, compact and versatile, is designed for those who want a coffee or herbal tea, while the DarkSide, with its industrial-chic design, combines aesthetics, performance, and practicality thanks to its built-in accessory holder. Finally, the MilkSide is dedicated to lovers of milk-based drinks, with an integrated system for perfect foam. These new machines complete the Didiesse offering, catering to an audience increasingly focused on coffee quality and design.
JANUARY 2026
20 Years of Frog
In 2026, Didiesse celebrates an extraordinary milestone: the 20th anniversary of its iconic machine, the Frog. Introduced in 2006, the Frog revolutionized the world of single-serve coffee, bringing bar-quality espresso into every home. With a recognizable design and a unique color range, the Frog became a symbol of innovation and style. For its 20th anniversary, Didiesse presents a celebratory packaging and a series of exclusive gadgets, including personalized mats to complete your home bar corner and USB keychains. This machine is not only a commercial success but also an example of how design, quality, and sustainability can change consumption habits and withstand the test of time.
MAY 2026
Didiesse enters the Nespresso® capsule system with Capsulette and launches four new models at Venditalia
At Venditalia, Didiesse unveils four new coffee machines designed to strengthen its leadership in the sector and expand its offering into new market segments. Among the highlights is Capsulette, the company’s first machine compatible with Nespresso® Original capsules, marking a new chapter for a brand historically specialised in pod-based systems. For the HO.RE.CA. sector, Didiesse introduces Twin Plus and BarSide: the former is a high-performance professional solution featuring dual coffee groups and an enhanced steam system, while the latter combines compact design and versatility, making it suitable also for second homes and outdoor spaces. Completing the range is Double Frog, launched to celebrate the twentieth anniversary of the iconic Frog machine: an innovative modular system integrating two machines within a single chassis, designed for high-demand environments. With these new launches, Didiesse reaffirms its commitment to innovation, design excellence and in-cup quality, meeting the needs of increasingly discerning consumers and professionals alike.
